As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're not a lover of obviously lined lips but still want to achieve a fuller or more defined pout, lip contouring is the ...

Not only does Kierah Hamilton have a keen eye for fashion – her taste also extends to beauty, interiors and food. From the trainers she’s eyeing up to the fragrance she’s already repurchased three ...

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a breakdown of the top 10 lip liner brands by Google searches, according to Spate.

Our guide to the best bodycare products, featuring Olay, Dove, Cerave, Clarins and more. Shop our tested picks now.

Best eyebrow pencils 2025. How to find the best eyebrow pencil for you, with expert tips on how to apply eyebrow pencil and ...

Frankie Bridge has done it again with her latest 'Faves' series - and this time she's found the perfect dress for all your ...

In recent years, I've opted for a pared-down regimen that prioritises skin that looks healthy, fresh, and—I suppose you could ...

Innovations in AI, plastic surgery, weight loss drugs and cosmetics will change the beauty standards of tomorrow — and ...

It's been a tough old time for makeup lately, and lip liner is the most recent makeup staple to get put on a Performance ...

Mirror Choice is an expert team of reviewers and editors testing and rating the most exciting new products on the market.