Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the ...

If you've ever owned, or even looked at, a Bugatti, you'll have seen its stylized EB logo. It features on every Bugatti car, ...

Buick, one of the great American car brands from General Motors, has one of the most iconic, instantly recognizable logos in the industry. Or at least, it did. The classic Buick logo, introduced ...

The use of a crankshaft and throttle body in the new logo might give traditional Alpina fans hope that the brand won’t go ...