But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have hidden messages or stories behind their design, and Coca-Cola’s is no ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The silhouette on the NBA logo—a player dribbling and swiveling between a red and blue background—is Lakers legend Jerry West. Fans know this. West knows this. Alan Siegel, the man who ...

McDonald's (MCD) restaurants across Europe are removing the red background behind the golden arches logo and replacing it with green. The change is supposed to make customers associate the company ...

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes ...

Though the Chicks logo depicted two smiling chickens, back-to-back, against a red, yellow and black background, Buc-ee's claimed that the logo copied Buc-ee's "iconic marks," like color ...

The brand says its refreshed identity “bridges heritage and modernity” while keeping its signature red badge and yellow background that ... the Lipton logo is in all-caps.

the simplicity of Major League Baseball’s logo is what makes it so effective. It’s just the colorless silhouette of a batter, a bat, and a baseball against a blue and red background.

Along with the 50th anniversary logo taking center stage, the Capitals hid an easter egg in their red line. The center red line at Capital One Arena features 50 stars to represent the 50 seasons ...

Google significantly updated its logo (‘Google’) to a modern typeface called Product Sans. As part of that, the ‘G’ icon changed from the lowercase white ‘g’ on a blue background to ...