Currax’s Derrick Gastineau discusses the drugmaker’s recently-launched Real Patients, Real Results campaign and its position in the weight loss market.

In her 17 years at Gap Inc ., Meena Anvary has been charged with future-proofing its brands. But her latest role as Banana ...

Werewolf Therapeutics is transforming its brand awareness and clinical trial recruitment efforts with a new campaign. | ...

Learn how to shift from fragmented AI use to a strategic, fully integrated approach that delivers real marketing impact.

In the competitive market of US quick-service restaurants, KFC’s latest campaign with Highdive is turning heads. “Obsession,” ...

HR leaders need to internalize that marketing to employees is an ongoing process, not something that stops after onboarding.

If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

Since the early 1900s, the 100-square-mile island off the coast of Massachusetts has also been a treasured getaway for ...

The new campaign focuses on young adults who are going to college, starting careers and living independently while managing spinal muscular atrophy.