Effective marketing requires quick, visually-driven content that embraces Snapchat's ephemerality and authenticity to engage users. Brands must continually test ad formats and targeting strategies to ...

Marketing Attribution and ROI Gone are the days of throwing money at vague marketing activities and hoping they work! Digital marketing attribution models track EXACTLY which campaigns, channels, ads, ...

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and performance. In a landscape flooded with metrics, dashboards, and data, ...

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

After obliterating the federal office on long COVID and clawing back billions in COVID funding from state health departments, the Trump administration has now entirely erased the online hub for ...

See also SUI Has Seen Impressive Growth Last Week But It Can’t Compete With Ruvi AI’s (RUVI) 11,900% ROI And Life Changing Rewards Looking further ahead, projections for year-end 2025 suggest that ...

Among those terminated Friday afternoon were Derek Johnson, the vice president of marketing; Laurie McKay, the vice president of government relations and protocol; and Megan Cikara, the director ...

Rising living costs, especially skyrocketing rents in U.S. tech hubs, are forcing Indian IT professionals to rethink the once-coveted H-1B route. Experts highlight how basic salaries can no longer ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series titled “On Brand.” In each episode, the On Brand Agency creatives ...

Haunting details are emerging after a Sydney marketing executive died from “catastrophic” injuries sustained while trying to flee her apartment. Emergency services were called to the Sydney ...

In a recent podcast hosted by Priya Dialani for Analytics Insight, Roi Amir, CEO of Sprout.AI, discussed how AI is redefining the insurance claims process. The conversation explored how Sprout.AI is ...

Here, Live Nation APAC integrated marketing director Erica Valenti unpacks the key learnings and takeaways exclusively for Marketing Mag. As the true digital natives, Gen Z has faced an evolving world ...