That’s what this launch set out to do. Read on for everything you need to know about Rare Beauty’s new Soft Pinch Matte Bouncy Blush.

But Selena Gomez’s Rare Beauty has done just that in the years since its 2020 launch, skyrocketing to viral status with products like the TikTok-adored (and editor-approved) Soft Pinch Liquid ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...