In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that ...

In 2025, fewer rainbow logos don’t mean fewer commitments, but they do mark a strategic shift in how companies show up for ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

Pride Month is just around the corner, and a somewhat surprising contender has entered the race for pink dollars — Target.

Finally, and perhaps most painfully, the backlash isn’t just coming from one side. Some within our own community have long criticized “rainbow capitalism” and “pinkwashing,” arguing that corporate ...

Celebrating Pride used to be a must. But this year brands are pulling support amid the Trump administration crackdown on DEI ...

Stores adorned windows with rainbow flags, displayed LGBTQ-themed ... A growing number of chains, including Walmart, Target, Kroger, have also been warning investors about the risks of consumer ...