Graduate students and faculty in marketing, economics, information systems, operations, and related fields are invited to apply to participate in the Quantitative Marketing and Structural Econometrics ...

This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture. Our program offers two different tracks in training ...

B2C insights can be sourced from a mix of qualitative and quantitative methods that include personas, journey mapping, empathy interviews, ethnographic research, social media harvesting, design ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Their research also appears in the top journals in this area, including the Journal of Marketing Research and Marketing Science. Marketing Faculty Regardless of their program of study, students who ...

New York-based market research business Hootology has raised $1.1m in a pre-seed funding round and launched a generative ...

Research & Marketing Strategies Inc. announced multiple promotions within the company. Patrick Fiorenza has been promoted to senior director of research analytics at RMS. He helps clients achieve ...

Companies also use marketing research to test new product concepts. Often, a company will conduct qualitative and quantitative marketing research before introducing a new product to the market.

At ATTOM, we use a combination of primary and secondary research in the form of quantitative data, analytics, industry trends, interviews, focus groups and customer surveys.

Quantitative market research provides statistical data rather than just generalized and subjective impressions. This data can help you determine whether there is a need for a childcare center in ...

DEPARTMENT OF MANAGEMENT, MARKETING, AND INFORMATION SYSTEMS. Professor / Associate Professor / Assistant Professor / Research Assistant Professor in Quantitative Marketing (23241174) Job Description: ...