Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

For example, in one of Pew Research Center’s questions about abortion, half of the sample is asked whether abortion should be “legal in all cases, legal in most cases, illegal in most cases, illegal ...

Discover the key differences between qualitative and quantitative research. This guide explains their unique benefits, challenges, and practical applications.

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

A recent Pew Research Center study from the Pew-Knight Initiative examined how Americans decide what “news” means to them. The study included a nationally representative survey of U.S. adults, as well ...

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

Many nursing students come up with great research questions and ideas, and want to provide patients with the best care, but get bogged down in the debate still surrounding the value of quantitative ...

Combining Quantitative Skills and Qualitative Research. Combining quantitative and qualitative data analysis can give students of science, technology, engineering and mathematics, also known as STEM, ...

Analyze text using AI. Qualitative research often involves poring over transcripts or written language to identify themes and patterns. While this kind of research is powerful, it is also labor ...

AI tools can also be used to adapt language and scientists’ word choice in research designs. In particular, AI can reduce bias by improving the wording of questions in surveys or refining ...