The next PlayStation 30th anniversary merchandise will be Good Smile Company PSP acrylic stands and shaker keychains.

The Gundam x Hatsune Miku Anniversary Special Project rubber mascot keychains are showing up at Gashapon machines outside Japan.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

I F YOU THOUGHT a reusable water bottle was a plain, boring receptacle—brought out of the cupboard only for long hikes—then you would be wrong. For Gen Z, a water bottle is both a necessity ...

'Frieren: Beyond Journey's End' collaborates with live-action RPG attraction at Tokyo's Tokyu Kabukicho Tower, featuring character voices.

‘FRIEREN’ FRENZY Sony Music Solutions has unveiled a collaboration between hit anime series “Frieren: Beyond Journey’s End” and “Dungeon ∞ Spiral,” the live-action role-playing ...

Fighter jets have come a long way since their debut, evolving from the early turbojet aircraft of the 1940s to today’s stealth-enabled, AI-driven machines. In this video, we break down each ...

We’re all in this together, Wildcats! Walt Disney World has two new keychains inspired by the 2006 Disney Channel classics “High School Musical” and “Hannah Montana.” High School Musical ...

Italian Brainrot is no longer just an internet trend – it’s starting to show up in the real world too. In Thailand, for instance, local vendors have begun selling dolls and keychains modelled ...

The cute little monsters are popular worldwide and have gone viral on social media. Here's where to buy one.

The viral blind box craze blends surprise, scarcity and social media to fuel a booming global business — and spark debate about the risks and rewards of mystery-box shopping.