18 leaders each discuss their company's mission statement and how passion plays a positive role in business branding overall.

Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...

Accusations of purpose-washing, green-washing and legislation to combat both were rampant. If surface-level wisdom is to be followed, then a business leader ought to run from the idea like it’s ...

Companies have embraced purpose beyond profit ... Zhang is the Dr. Ajay Menon Professor in Business and Associate Professor of Marketing at Colorado State University. His scholarly work has ...