The word "endeavor" refers to a serious or determined effort to achieve something. It can be used as both a noun and a verb.

When boards treat purpose as a branding exercise rather than a governance imperative, they reduce it to performance theatre.

“We're definitely going to turn our pain into purpose," Kullman says. In 2020, she founded the non-profit organization "Knowing You Matter." “Our message is, you belong here," Kullman says.

Christian bodybuilders and fitfluencers are ascending to greater heights of visibility—and facing compelling questions about ...

In her recent book, 'Spellbound,' Molly Worthen posits that charismatic people tell a compelling story about human identity ...

The principles of purpose. I have always believed that purpose works best when it is defined across three fundamental levels. I call it the 3N Model. Why? Because I’m a strategist. We like models.

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