With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences at scale. Placed at the heart of Publicis ...

The schemes, the authorities said, disproportionately targeted the elderly and other vulnerable individuals. Employees of Epsilon Data Management LLC, the data company Publicis bought in 2019 ...

French advertising giant Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, expanding its digital business and North American footprint.

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

PARIS, April 14 () - Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North ...

Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is ...

Publicis to acquire Lotame the world’s leading independent end-to-end data solution Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 ...

Alliance Data Systems CorporationADS has agreed to sell its Epsilon business to Publicis Groupe for $4.4 billion in cash. Net cash proceeds, after taking into account tax obligations and fees ...

Publicis Groupe will be the ideal cultural and strategic fit for Epsilon and its Conversant business, and will help drive Publicis Groupe’s own transformation in today’s data-driven digital world.

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

Publicis Groupe’s Epsilon struck a deal with Samba TV to integrate its over-the-top and linear TV viewing data into its customer identity database for client media planning and buying in TV, ...

Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not disclosed.