PR can bridge the gap between a great idea and a profitable offering by positioning new brands in conversations that help it ...

As the PR partner, Adgcraft will oversee Clove Dental’s integrated public relations, media relations and communication ...

4. Invest in the long term. Rarely does a public relations strategy have an immediate impact. Invest in a long-term and scalable approach as you build your team, plan and program.

For many businesses, investing in PR services is a significant step. It’s an investment of resources that signals a ...

A public relations playbook is like armor for your brand. It includes clear, concise messaging and strategies for earned, owned, and paid media to complement your overall marketing and ...

As such, public relations experts must meet consumers where they are, on their terms. “In public relations, meeting consumers where they are is paramount,” Bartnick explains.

When the going gets tough, public relations is one of the first budget items entrepreneurs cut. Most PR professionals will tell you that's a bad idea. They will tell you that a downturn is exactly ...

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

Gamification is a strategy that mimics tactics used by the gaming industry to elicit greater engagement. Relying on inherent competitiveness, gamification rewards engagement with a myriad of ...

EXCLUSIVE: Longtime film and television publicist Sara Tehrani has launched GoodKind Public Relations, a boutique PR and ...

“We want to make sure that we are strengthening our roots here.” Caissa K-12, Caissa Public Strategy and Wilson Public Relations will be housed on the 17th floor of Clark Tower in East Memphis.