10. Require the requirements. Every plan must meet a set of requirements (data, partners, launch dates etc.). If the requirements aren’t met, that becomes your ultimate “go/no go” filter.

Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives. If properly conceived and executed, this plan ...

Sending press releases out to the media promoting your restaurant is smart; however, if you don’t have a crafted public relations plan, then you’re wasting your time. Any successful marketing plan ...

STRATEGIC VISION AND PLANNING A great public relations plan will never be one-size-fits-all. A genuinely effective campaign demands not just a thorough understanding of the brand and its specific ...