The gap between performance and perceived performance is explained by prospect theory. Investopedia describes prospect theory as a phenomenon where “… losses cause greater emotional impact on ...

Believe it or not, humans may not be drawn to reusable cup schemes due to a sense moral duty or good old-fashioned guilt.

For example, Texas Tech defensive back Tyler Owens doesn't believe in other planets. We also found a prospect this week who doesn't believe in birds. Illinois tight end Tip Reiman told reporters ...