Progressive Insurance's newest ad character, The Messenger, is in New Orleans today and Thursday as part of his "Random Acts of Savings" Tour.

In fact, Progressive created a “Flo” chatbot to enable customers to interact with Flo on Facebook Messenger, as well as other channels, to help customers with basic insurance questions. Now, Flo’s ...

Progressive Insurance is known for its hilarious advertisements, ... Christine's ability to play her character well despite her unscripted work makes her irreplaceable. ... Off-the Mara-ket.

For Progressive Insurance, Flo is only one in a growing cast of brand characters that CMO Jeff Charney has come to call a "network." There's now a total of nine different marketing characters that ...

Progressive insurance has one of the most consistent advertising records thanks to its decade-long “Superstore” concept and the beloved character Flo. But over the course of the pandemic ...

The new character is a mysterious man who is nameless for now. He is being referred to by executives of Progressive and its creative agency, Arnold Worldwide, as the Messenger.