We sat down with Robin England of Progressive Insurance and Rex Briggs, chief AI officer at Claritas, to hear how a major US insurer quietly re-engineered its creative process using generative AI.

Progressive Insurance is known for its hilarious advertisements, which viewers can watch without feeling bored. All this is possible because Progressive commercial cast members make the ads fun ...

If you buy a Toyota or sign up for Progressive auto insurance, you might well have been sold by watching Jan and Fly’s amiable smooth spiels; the two have each been pitching in hundreds, if not ...

According to Ad Age, in 2022 the Progressive Corporation spent more than $2 billion on advertising in the United States, pouring more money into the effort than McDonald’s, Toyota or Coca-Cola.

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous ...

Two new ads from the home insurance company showcase Dr Rick helping new homeowners avoid becoming their parents, from obsessing over the weather to greeting guests with dad jokes.

Since Jan. 2021, insurance brands – life, health, auto & general – have accounted for 9.32% of estimated national TV ad spend and 6.25% of TV ad impressions during new-airing programming. Also ...