We sat down with Robin England of Progressive Insurance and Rex Briggs, chief AI officer at Claritas, to hear how a major US insurer quietly re-engineered its creative process using generative AI.

Progressive Insurance is known for its hilarious advertisements, which viewers can watch without feeling bored. All this is possible because Progressive commercial cast members make the ads fun ...

Progressive Insurance has gifted more than 1,000 vehicles to veterans in need since 2012 through its Keys to Progress program. ... Kent says Progressive’s funny ads do still play a crucial role.

Two new ads from the home insurance company showcase Dr Rick helping new homeowners avoid becoming their parents, from obsessing over the weather to greeting guests with dad jokes.

5 Creative Approaches to Insurance Advertising: “So Easy Even a Caveman Can Do It” Insurance may not be the most exciting topic. But insurance companies have created a competitive space where ...