Flo's longstanding equity is way too valuable for Progressive to execute her now. She consistently rates way above average in E-Poll's surveys of branded characters, for instance.

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about ...

Unfortunately, there are actually costumes all over Etsy that feature Flo's trademark "I heart insurance" badges. And, in case you don't feel like you give the auto insurance company enough of your ...

While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds ...

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

Commuting Friday morning musings on the Progressive insurance girl and the Pizza Whisperer Updated: Jan. 15, 2010, 12:40 p.m. | Published: Jan. 15, 2010, 11:40 a.m.

As part of the deal, Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at ...

Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The ...