The ad tech sector, however, can grow faster, pending insertion order-based sales continue to move toward programmatic trading ... “especially as pure-play digital platforms are increasingly capable ...

And with digital, or programmatic advertising, powering everything from ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

As more people enter the digital space, the competition within it increases leading to the emerging necessity of programmatic ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space ...

This is nothing new, said Shweta Khajuria, an internet analyst and Wolfe’s managing director, speaking at AdExchanger’s Programmatic I/O conference in New York City on Tuesday. For years, “the open ...

As the digital advertising ecosystem ... General Manager, Xumo Advertising. “By adding PubMatic to our host of premium programmatic partners, we are providing advertisers with another avenue ...

As programmatic advertising accounts for an increasing share of digital ad spend, both in India and globally, the call for greater transparency has never been louder. Despite technological ...

The "State of Digital Advertising" report highlights ... advanced targeting techniques like programmatic advertising and geofencing, and the growing significance of channels such as OTT/CTV ...

A new report from StackAdapt lifts the lid on how APAC marketers can close their confidence gap to ride the digital advertising boom for brand success in 2025. StackAdapt’s Driving Digital ...