Why user testing? These techniques do offer essential insights that are necessary to design a good product that will resonate with users. They form a strong foundation for a product prototype. But ...

Midea also launched a direct-to-user strategy in 2018 to transact with most small and midsize retailers directly on its cloud sales platform. This helps Midea address delayed feedback on consumer ...

They use a “10X or Nothing” filter: If a new feature doesn’t boost core user value tenfold, it’s eliminated. This focus transforms the user experience without chasing every shiny new feature.