How much does that fancy $100-a-bottle department store perfume you wear really cost to make? The answer is one of the retail industry's dirty little secrets -- with good reason. If shoppers got a ...

The modern market is full of different fragrances. Building a memorable perfume business means creating a full sensory experience. The scent is pivotal, but only the beginning of your brand’s story.

It’s not every day that you discover your favorite beauty product has a secret. So when Cosmo writer Laura Capon uncovered a hidden feature on Vera Wang’s classic “Princess” perfume bottle ...