Amazon announced today that it’s launching a new physical retail store analytics service that offer brands insights about the performance of their products, promotions and ad campaigns.

Until now, marketing analytics was based on correlation rather than causality, and dashboards provided performance snapshots that required interpretation and planning based on imprecise data.

The company's ServAssure NXT network monitoring solution has added new capabilities based on DvSum’s AI-based analytics ...

Product analytics software solutions have evolved to help product owners, business and operations, and content and marketing departments measure and improve the performance of digital products.

Systematic monitor analytics approach evaluates power and performance of silicon from a small volume of test chips to the ...

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of ...

Justin Emerson, Principal Product Manager and Technical Evangelist for Pure Storage, details how high speed flash storage enables better data analytics performance. Written by eWEEK content and ...

However, one key component that acts as a lynchpin in data analytics — i.e., the pivotal element that is the coherent source of support and stability is the key performance indicator (KPI). What ...

Google Analytics is a web analytics product from Google that has helped a lot of digital marketers and website owners ascertain the performance of their website. Approximately 29 million websites use ...

Morris A. Cohen, Jehoshua Eliashberg, Teck-Hua Ho, New Product Development: The Performance and Time-to-Market Tradeoff, Management Science, Vol. 42, No. 2 (Feb., 1996 ... INFORMS promotes best ...