This paper deals with the problem of formulating a long-run competitive marketing strategy for a new product introduced into a market with classic growth, seasonal, and merchandising characteristics.

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...

Ashlee is an insurance editor, journalist and business professional with an MBA and more than 17 years of hands-on experience in both business and personal finance. She is passionate about empowering ...

A circular economy involves maintaining manufactured products in circulation, distributing resource and environmental costs over time and with repeated use. In a linear supply chain, manufactured ...

BC's Philip Landrigan, M.D., and the Minderoo-Monaco Commission on Plastics and Human Health present a sweeping new report showing plastic as a hazard at every stage of its life cycle Philip Landrigan ...

Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 36-49 (14 pages) The authors study the impact of time-based product development on ...

All businesses have the goal of making a profit, which requires selling goods or services for more money than it costs to develop, produce and distribute them. The selling price that a business asks ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Visio MCP Server allows you to automate Visio diagram creation and editing using Python. It leverages Microsoft's COM interface to control Visio, enabling you to programmatically create diagrams, add ...