Landing pages are specific destinations on your site that have one or more specific goals. For instance, the goal of a product landing page is to get more sales. However, ...

While you can incorporate product usage photos as part of your landing page, the first image your customers see should give them a clear visual of what they are about to buy. 3) Make an offer they ...

If you want to market an individual product, service or event, should you build a landing page, or a microsite? For many companies, there is confusion regarding the definitions, purposes and ...

2. Crystal-Clear Value Proposition. A crystal-clear value proposition will make or break your landing page's conversion rate. If a visitor doesn't immediately understand what you're selling, and ...

The whole purpose of a video on a landing page is to drive conversions, so create a video that leads into the sales funnel and gives detailed instructions on what to do next. In-video CTAs can be in ...

Type #1: The Product Page. A common example of a landing page for an e-commerce company is the product page.

Here's why landing page videos are so important and 11 landing page video best practices that will help increase engagement and conversions. VIP CONTRIBUTOR Chandal Nolasco da Silva December 18, 2018 ...

This is largely down to the structure of a landing page as it aligns with persuasion, including elements that help to persuade. A landing page with a high conversion rate is the solid foundation of a ...

Let's imagine you have a product landing page with a "Free Trial" form that is not driving sufficient leads. There are several tests you can run to determine how conversions can be increased.

Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the ...