Drawing from diverse experiences in guiding B2B marketing departments, let’s explore nine fundamental principles of B2B demand generation which can serve not as rigid rules but as guiding lights ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

To create a successful event, you must follow the five essential principles of event marketing: attract the right participants, select the right venue, maximize the number of visitors, create ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics. Earn ...

Coursework includes digital marketing principles, social media and email marketing, analytics search engine optimization (SEO) and search engine marketing (SEM), and viral and organic growth.

Joe Ariganello 12. Leverage Data To Monitor The Effectiveness Of Your Creativity Although creativity is essential to effective marketing campaigns, one of the key principles of marketing is ...

Relationship marketing involves forming bonds with customers by meeting their needs and honoring commitments. Rather than chasing short-term profits, businesses following the principles of ...