Word of mouth (WOM) marketing, whether online or live, involves getting people talking about a product, service or brand. When successful, the technique meets a marketing objective by motivating ...

Your small business has grown to the point that you're ready to create a sales and marketing department – it's a smart move, as there is much overlap between the two functions and they will ...

Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a ...

Abstract: Application of computational techniques in the field of medicine has been an area of intense research in recent years. Diabetic Retinopathy and Glaucoma are two retinal diseases that are a ...

Imagine it's just a couple of years from now. A marketing team, fresh off a rebrand and brimming with enthusiasm, has just launched a new website. Their number one goal is to draw traffic to the ...

He covers federal public health agencies. The Food and Drug Administration has greenlit Japan-based test manufacturer Fujirebio to begin marketing its blood test for helping doctors diagnose ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping ...

Pepsi today (May 15) unveiled its latest campaign, “Grilling Deserves Pepsi: BBQ Crashers,” per details shared with Marketing Dive. The campaign, timed to National Barbecue Day on May 16, insists that ...

Quarterman's allegations of retaliation were found in a complaint first filed in Chatham County Superior Court by his attorney, Anita Balasubramanian of Buckley Bala Wilson Mew LLP (based in ...

An illustration of a magnifying glass. An illustration of a magnifying glass.