In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Humanity, impartiality, neutrality, independence, voluntary service, unity and universality: these seven Fundamental Principles are an ethical, operational and institutional framework that underpin ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics. Earn ...

In advertising and marketing, this society was traditionally represented by Caucasian people. Today we know that American society is far from homogenous. Instead, our towns and cities are home to ...

Opinions expressed are those of the author. We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching the right people with the ...

One of Dr. Hinohara’s strongest beliefs was to never fully retire. He argued that retirement ages were set when people lived shorter lives, so now, with longer life expectancy, we should keep ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. For years, TikTok and Instagram have dominated ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in e ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most ...

Her expertise is in personal finance and investing, and real estate. Direct marketing is a form of advertising without using a third party. Direct marketing is a form of advertising that consists ...

Your small business has grown to the point that you're ready to create a sales and marketing department – it's a smart move, as there is much overlap between the two functions and they will ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a ...