The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics. Earn ...

Coursework includes digital marketing principles, social media and email marketing, analytics search engine optimization (SEO) and search engine marketing (SEM), and viral and organic growth.

a good first step is to consider the four Ps of marketing. These include: With these four principles in mind, you will find it easier to decide on a solid marketing strategy. There is a huge ...

Commissions do not affect our editors' opinions or evaluations. Marketing involves communicating ideas and selling products. It’s gaining a person’s attention, earning their trust, winning ...

Relationship marketing involves forming bonds with customers by meeting their needs and honoring commitments. Rather than chasing short-term profits, businesses following the principles of ...