By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

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Ashley Byrne explains some of the key mistakes dental labs make when pricing services. Busy doesn’t always mean profitable.

Price responsiveness (elasticity) forms the foundation of understanding and improving your trade strategy.

HALFORDS has revealed stronger-than-expected profits for the past year, driven by cost-cutting measures and pricing ...

Nestle India's outgoing Chairman, Suresh Narayanan, discusses recovering from commodity inflation. Prices are stabilizing, ...

The Indian decorative paints industry faces intense competition due to new entrants offering aggressive pricing, impacting ...

Analysts interviewed by the Daily attribute this trend to the flexible pricing strategies adopted by Russian coal exporters, ...