Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I had the great fortune to have an in-depth conversation with Rob ...

At the Munich Motor Show, BMW showcased the electric iX3, not only presenting a new interpretation of its 'new generation' design philosophy but also subtly introducing a refreshed brand logo. This ...

The adjustments to the new logo mainly focus on details. BMW retained the outer chrome ring while eliminating the inner chrome line that separated the black outer ring from the blue and white pattern ...