As a fashion editor, it’s my job to test out summer’s biggest trends before anyone else. I tend to gravitate towards a ...

Sirens' and 'Palm Royale' are ushering in a new era of Lilly Pulitzer fans, but for PureWow's fashion editor, the vibrant ...

In effect, it became a buzzword among younger generations to describe what popular, upper middle-class white girls found fashionable.” It’s not a stretch to argue that the new preppy looks a ...

From the red polka dot style Hailey Bieber wore to Ayo Edebiri's 14-karat gold-dipped feather tie she wore at the Golden Globes, all the cool girls in ... a staple of the preppy aesthetic, and ...

you’ve probably noticed the rise in modern preppy style: crisp button-downs, pleated skirts, polos and loafers, but reimagined with a trend-forward twist. One thing I quickly noticed after ...

The 12-year-old looked so grown up and stylish in the preppy-chic outfit she wore to ... held onto many of her original boho pieces for her girls. And now we’re seriously jealous of a tween ...

If you are looking for ways to tap into preppy styling, then you shan't look ... all while paving the way for a one-of-a-kind street style scene. Before London became the epicenter for some ...

Prep is now a play on the past and future at once, where nostalgia and novelty coexist to make the ultimate style statement ... they look uber-preppy in the best way under a cream cable knit ...

At first I thought, oh, that's a fluke, but it turns out that the preppy ... how you style them. Personally, I think a pair of jeans will be my go-to - but leg length is key. Some girls can ...

Speaking of trendy bottom silhouettes, Bermuda shorts are making a comeback from the '80s for summer 2025. Whether you choose ...