The most intriguing of Premier Inn's plans is to replace many of Whitbread's restaurants with mini-hotels. While this tactic is only a small part of the brand's overall growth plan, it highlights ...

Whitbread, parent company of Premier Inn, unveiled on Wednesday an ambitious 5-year plan aimed at driving growth for the UK’s largest hotel chain. “We … will extend our market leadership ...

Distribution Plans Paul said Premier Inn on June 7 increased the range of inventory it sold through Trivago and other online travel sites and apps by "making family rooms and cancelable rates ...