You're about to get all warm and fuzzy about the nearest bowl of Lay's potato chips. Grab a tissue and lean into the cinematic story behind your snacks.

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay ...

Dozens of advertisers will use Super Bowl LIX to tout yogurt, soda, candy and beer. Pringles, a rival potato chip brand owned by Kellanova, will have its own commercial during the Big Game.