Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform.

The trailer then becomes playable via an obstacle course (“obby,” in Roblox speak) where players are joined by Suko, the Mini-Kong, while navigating through the video and collecting movie ...