The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...

She then loaded dozens of cases of cans into the machine. Instead of causing a frenzy of Poppi sales however, many on social media popped off at the brand for what seemed like an overly ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

A popular healthy drink company based in Central Texas is getting called out online. Poppi, the viral prebiotic soda brand, released its Super Bowl commercial with several familiar faces from ...

Ahead of its Super Bowl commercial’s debut, Poppi sent vending machines to influencers, sparking backlash. Now, former fans are buying Olipop instead. The influencers posted videos about these ...

You can follow her on X or Instagram at @melissafleura. Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a wave of online backlash following a high-profile marketing campaign ...

The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by ...

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...