Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit.

On Wednesday, the French brand announced it would begin selling white polo shirts with the alligator logo replaced with 10 endangered species.

Lacoste is the latest company to find a creative way to use its platform and wide reach for good. To support wildlife conservation, the fashion brand has replaced its iconic alligator chest patch ...

There were alligator-logo polo shirts, just like the ones Birnbach told us to buy in the ’80s, and for the most part none ventured too far from the traditional.