There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

We study the optimal design of corporate tax policy in a textbook life-cycle model featuring two key deviations: (i) firms are imperfectly competitive and (ii) households save by purchasing equity ...

Earlier this year, Grace who is a recent widow and longtime client, found herself questioning the need of an old whole life policy. The policy had cash value of $100,000 and a death benefit of $ ...

The announcement was made by Chairman and Managing Director S N Subrahmanyan during an event held to mark International Women’s Day.