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Around the world, almost 1 million plastic bottles are purchased every minute. As the environmental impact of that tide of plastic becomes a growing political issue, major packaged goods sellers ...

A landing page without a strong CTA is like a roadmap without a destination. Your CTA is the single most important element that tells visitors what to do next. And if it’s unclear, compelling ...

Landing page experience: How relevant and useful is your landing page is to people who click your ad. Ad relevance: How closely your ad matches the intent behind a user’s search.

Analysis and Environment Should we give up on recycling plastic? Globally, only 14 per cent of the plastic we use is recycled – but some countries achieve higher rates and new technologies could ...

Plastic that is not recycled is incinerated or ends up in landfills or the environment. The more than 400 pages of internal memos, ... A separate landing page carries the group’s logo, however.