But the money being spent belies the missed opportunity that persuasive and memorable creative advertising delivers. As terrestrial radio nears its 100 th birthday, we’re reminded that the ads ...

"The ads that resonated most with APAC consumers are built on five key tenets making moments more meaningful to build deeper audience connections and drive greater brand preference." The uniqueness of ...

SINGAPORE, April 30, 2025 /PRNewswire/ -- L'Oréal Paris was today awarded as the brand delivering the most creatively effective digital ad as judged by consumers in the 2025 Kantar Digital ...

If those new users don’t stay engaged, the creative for that audience may be falling short. For example, in Gaming, ads featuring music artists led to 50 per cent higher user retention after seven ...

Ads have always been a part of life ... pointing out that each campaign had its own soul. Piyush Pandey, one of India’s most iconic advertising figures, encapsulates his approach succinctly ...

Union Minister of Commerce and Industry Piyush Goyal on Saturday launched The Bharat Project—a YourStory initiative that aims to empower entrepreneurs from Tier II, III cities and rural India.

Over 80% of social media advertisers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. If Instagram isn ...

his creative leadership now continues in an advisory role, shaping the next generation of ideas and ideators. At 70, Piyush Pandey remains a towering figure not just in advertising, but in the ...

Piyush Goyal said that bilateral trade agreement will power the economy towards Viksit Bharat 2047. Union Minister for Commerce and Industry Piyush Goyal stated that the Government is working on a ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Singapore, Mar 29 (PTI) Singapore's top banker Piyush Gupta has stepped down as DBS Bank chief executive after 15 years of spearheading the lender's journey through various financial markets ...