A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

One video with 1.5 million views urges people to get an iPhone ("having a Android is so un preppy," on-screen text read), wear lots of makeup, and use emojis like the pig nose and lollipop. It ...

From when the trend took off to what exactly the wardrobe entails, here's everything to know about the Barbiecore craze ahead of the Barbie movie premiere in July 2023.

The Barbiecore trend has been taking over. Pink is officially the color of summer 2022. Here, we explain how this came to be and offer pink pieces to shop.

Sometime last week I received a text with a link to a TikTok video of a pickle tied with a pretty pink ribbon. The caption read “this is me if u even care,” and my friend’s text read ...

A guide to achieving the Elle Woods aesthetic from 'Legally Blonde,' inspired by Reese Witherspoon's signature pencil skirts, Y2K accessories, and halter dresses.

Nothing goes together quite like bright colors and summer style, so it’s no surprise that stylists, celebs and everyday fashionistas are head over heels for the internet’s latest aesthetic ...

Enter: the pink pilates princess aesthetic. This model off-duty infused aesthetic combines hot girl walks, hyper femininity, ballerina, Y2K and coquette styles for a trend that will soon be taking ...