Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons.

Krystina Alarcon Carroll has experience in every facet of the industry, including digital and print news; live, streamed, and syndicated TV; documentary and film productions. She is also the ...

The brand has won 11 Collision Award, as well as a Webby Award. Julien Borde, Mediawan Kids & Family president, told Variety that the series will likely be the first of its kind and addresses a ...

Jewelry brand Pandora has opened a new store in Dauphin County. Pandora opened at Tanger Outlets Hershey last month. The 1,600-square-foot store opened near Vera Bradley, Build-A-Bear and Nike.

Former Prime Minister Liz Truss has appeared with convicted bare-knuckle fighter Dougie Joyce in a promotional video for his Irish whiskey brand. The country's shortest-ever serving leader appeared as ...

This powerful tool is set to boost brand visibility across Watsons’ platforms, making it easier for partners to connect with shoppers and drive top-of-mind awareness. Chief Business ...

British comedian and actor Russell Brand pleaded not guilty Friday at a London criminal court to five charges of sexual offences including rape and sexual assault, as reported by AFP. The media ...

To me, my spoilers! Regular leak-purveyor MyTimetoShine alleges that Nicole Kidman is being eyes to play the undisclosed primary villain of Brand New Day. Nicole Kidman (Australia) is being eyed ...

Tesla’s global brand appeal has declined, according to a UBS poll. American buyers’ positive view of Tesla dropped from 38% to 29%. Chinese EV buyers increasingly lust after BYD and Xiaomi ...

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars! The rankings were determined through an analysis of various rising stars’ media ...

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of May! The rankings were determined through an analysis of various stars’ media ...