From contour wands to smoothing primers and juicy lip plumpers, these TikTok-viral e.l.f. products are all under $15.

Post a photo online or dine at particular restaurants and a painful truth becomes apparent: even in a predominantly Black ...

New month calls for new beauty launches. As we step into the season of festivals and celebrations, why stick to the same old ...

Cheap beauty products have come a long way since the days of petroleum jelly moisturisers and beetroot lip stains. Now, ...

When it comes to cosmetics, the ingredients list can often be a mysterious realm, filled with terms that leave us scratching ...

The high street retailer has dropped a new beauty edit and it offers shoppers the opportunity to score over €70-worth of ...

Legendary makeup artist and beauty mogul Charlotte Tilbury shared her beauty tips (and the power of Pillow Talk) with ELLE ...

From golden-hour fragrances to glow-boosting creams, these essentials capture the spirit of an endless Los Angeles summer—sun ...

Ulta has partnered with K-Beauty World and Hansung Beauty to bring 13 viral K-beauty brands to the retailer, including VT ...

Rakshabandhan isn’t just about tying a rakhi, it’s about tying memories, emotions, and a bond that lasts a lifetime. Whether ...