Two notable players in the space — Digital Turbine, Inc. APPS and AppLovin Corporation APP — have taken divergent paths to scale and profitability. Investors looking to tap into mobile ad tech ...

The offering will allow StackAdapt clients access to Lyft’s U.S. in-app ad inventory, enabling brands, merchants and agencies to target millions of Lyft riders through hyper-localized ads. The move ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ad space. Despite recent short-seller reports, AppLovin's growth ...

Gwen Stefani made an… interesting career pivot last December by partnering with Hallow, a Catholic Bible app that “provides audio-guided Bible stories, prayers, meditations, sleep, and ...

YouTube's Android app is cluttered, slow ... We've talked about ways to watch ad-free YouTube videos, and NewPipe is arguably the best one for Android users. Even better: NewPipe plays the ...

App TV offers 40+ live and on-demand channels as well as 20 free ad-supported streaming channels, as well as Netflix Standard with Ads. “App TV combines our best entertainment experience and ...

The app-to-web attribution industry gap While more than 83% of surveyed ad tech companies are aware of the ability to measure cross-app and web match rates, only 55% currently offer a specific ...

The Calm app bought some prime advertising space on election night. It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence." "I give this campaign an A+," said ...

That's why the timing and presentation of the 30-second ad from the sleep, meditation and relaxation app received such overwhelming praise online when it aired on election night. Many called it ...

When I first started using the app, I kept expecting to see a targeted ad or something intrusive required by the app’s developers to fund the project. The intrusion never came and I’m so glad ...

This week in branding news, Burger King caused some outrage, The New York Times revamped its app, and Beyoncé starred in a retro ad for Levi’s. Here’s everything you need to know about the ...

But his popularity has been put to the test after he released a wallpaper app with a $12 per month/$50 ... disclosures are mainly driven by what ad networks suggest. The reviewer says that the ...