Because millions of Americans log into their social media accounts daily — particularly younger generations like millenn ...

In the absence of face-to-face contact with customers, digital loan provider Fig turned to an old-school strategy to forge ...

Created by the Culinary Tourism Alliance (CTA), Feast On® recognizes restaurants and food-service providers that are committed to sourcing local food and beverages. DUDEK PHOTOGRAPHY IMAGE COURTESY OF ...

A look at the automotive industry demonstrates the importance of developing a brand identity that captures the target market.

The global chief creative officer at Havas Health reflects on the twists and turns of his decades-long career, from ...

I have never seen a group of gays as mad as the ones I met at Washington Pride in 2017. That year, I took part in a protest ...

Shiseido Corporate Museum in Kakegawa, a 90-minute Shinkansen ride from Tokyo ...

Marketers use semiotics to tug at heartstrings and base their advertising on your emotional response. Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor ...