Now IBM is attempting to turn the traditional model on its head by harnessing the power of artificial intelligence to develop scents. Symrise, a major global fragrance company based in Germany with ...

Isn't a sense of smell a critical part of creating perfume? While it's not unimportant, a lot of the groundwork when developing a new fragrance is done by evaluating data, and that's something ...

Noses are overrated: In June, a perfume created by a computer system will be launched on the Brazilian market. The artificial intelligence involved combined ingredients in a manner unthinkable to most ...

Artificial intelligence, a buzzword across several sectors, may be about to shake up the fragrance industry. IBM Research and Symrise — a major global producer of flavors and fragrances that counts ...

Perfumers look out: IBM Research partnered up with one of the top producers of flavors and fragrances, Symrise, to create an perfume-concocting AI. Named Philyra, after the Greed goddess of fragrance, ...

Saturn and Philyra, from: The Loves of the Gods circa 1520-1540 engraving printed in sanguine Prints & Graphic Art Sheet 174 x 131 mm Literature Estimate Realized Price -10% below mid-estimate Auction ...