The growing use of AI has opened new avenues for healthcare marketers, revolutionising how they approach new initiatives. With the Pharma 4.0 term representing the pharmaceutical industry's adaptation ...

A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ...

Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring ...

A dark money group is attacking a Utah GOP senator's bill meant to protect access to a federal program requiring drug ...

Want the eyeballs of people with obesity? Think TV. That is a takeaway from a CMI survey that suggests the fight for ...

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...

Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

Drug companies in the U.S. are spending $4 billion a year on TV ads touting the drug benefits with rapid-fire list of ...

Here are 15 more compelling datapoints about the state of healthcare and pharma marketing: 32: The percentage of laid off people last year who were middle managers, according to an analysis by Live ...