Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

The growing use of AI has opened new avenues for healthcare marketers, revolutionising how they approach new initiatives. With the Pharma 4.0 term representing the pharmaceutical industry's adaptation ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in other developed countries pay for the exact same ...

A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer ...

The Tony Blair Institute for Global Change, recently estimated that AI could significantly impact the UK job market, ...

Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring ...

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

Moderna and Novo Nordisk are once again in the bad books of the U.K.’s drug marketing watchdog. | Moderna and Novo Nordisk ...

You'll get access to an ad-free website with a faster photo browser, the chance to claim free tickets to a host of events ...

A lawsuit filed by the Federal Trade Commission alleges Evoke Wellness LLC and its management services company used deceptive ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ban prescription drug advertisements on television, a sharp contrast to the ...