Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

The growing use of AI has opened new avenues for healthcare marketers, revolutionising how they approach new initiatives. With the Pharma 4.0 term representing the pharmaceutical industry's adaptation ...

A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer ...

The Tony Blair Institute for Global Change, recently estimated that AI could significantly impact the UK job market, ...

Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring ...

Moderna and Novo Nordisk are once again in the bad books of the U.K.’s drug marketing watchdog. | Moderna and Novo Nordisk ...

You'll get access to an ad-free website with a faster photo browser, the chance to claim free tickets to a host of events ...

Requiring price disclosures on advertisements for prescription drugs would empower patients and reduce excess spending on ...

WASHINGTON U.S. Senate Democratic Whip Dick Durbin (D-IL) and U.S. Senator Chuck Grassley (R-IA), senior member and former ...

Robert F. Kennedy Jr. may soon be America's top pharmaceutical regulator. That is cause for concern in Seattle’s biotech ...

Utah will receive $57 million to combat the state’s opioid crisis if it joins the $7.4 billion settlement against the Sackler ...